Volkswagen unveiled a hover car procured through the
crowd-sourced ‘People’s Car Project’ in Beijing, Gizmag
reports.

According to the publication, Volkswagen’s unique project
inspired 33 million website visitors and 119,000 ideas for possible products
and new technologies.

The vehicle, which brings memories of The Jetsons hover car
highways, not only brings a futuristic element to its design it elevates a
discourse between consumer and auto manufacturer. “We are no longer just
building cars for, but also with customers,” Luca de Meo, VW’s marketing
director, told Gizmag. “At the same time (we’re) initiating a national dialogue
which gives us a deep insight into the design preferences, needs and requirements
of Chinese customers.”